Heineken and KLM have announced a new sustainability initiative in their long-term strategic partnership, with a commitment that Heineken and Heineken 0.0 beer, served onboard KLM flights and in KLM lounges, is now brewed with 100% green energy.
In July 2020, Heineken the Netherlands announced that all Heineken beer brewed for the Dutch market, is brewed with 100% green energy. These steps are taken as part of Heineken’s commitment to operate climate-neutral in its own production, by 2030.
Since 2010, Heineken breweries in the Netherlands have been working to reduce CO2 emissions. Advancements, including the introduction of wind turbines and solar panels, together with the supply of biogas from Heineken’s own and nearby wastewater treatment plants at the breweries in Zoeterwoude and Den Bosch. The Heineken company ensures that the amount of sustainably generated energy, is at least equal to the energy required to brew and package Heineken beer in the Dutch Brewery. This is known as a mass-balance approach and is common in the green energy market.
Alexander de Nerée Tot Babberich, global account manager airlines, global duty free Heineken comments: “In our long-term relationship, spanning over twenty years, Heineken and KLM have partnered in many initiatives to enhance the inflight experience for KLM passengers. By sharing this commitment to serving Heineken brewed with green energy to KLM passengers, we contribute to the Heineken company’s sustainability commitments. We are proud to be partnering with KLM in this initiative.”