Harry Potter fans can now enjoy a magical universe in the sky through an exclusive partnership with LATAM group and Warner Bros. Discovery Latin America.
Coinciding with the 25th anniversary of Harry Potter and the Philosopher’s Stone in 2026, aircraft will feature emblematic illustrations from the films. While onboard, passengers can enjoy themed experiences on selected flights.
These include cabin visuals, collectable products and catering inspired by the world of Harry Potter. The entire film series will also be available on LATAM Play along with other themed content.
A Boeing 787-9 and Airbus 320 will be the first aircraft to feature special designs. Both aircraft will operate on domestic and international routes, creating a spectacle for travellers and those spotting them at airports across the region.
Starting on November 12 and running for 12 months, the initiative offers a one-of-a-kind proposal that combines entertainment, activations and licensed products inspired by one of the world’s most iconic film series.
A specially produced commercial, developed in collaboration with WBD Ad Sales, will invite viewers to discover the magic of flying with LATAM, blending the excitement of Harry Potter with the airline’s mission to connect people, destinations and inspiring stories.
Contests, interactive events and special activations will be held at airports and on social media for fans, offering prizes such as flights, themed experiences and official merchandise.
“Harry Potter is a story that has marked generations around the world. We are very excited to present this alliance, which transforms the flying experience into a unique and memorable journey for our customers. At LATAM, we aim to connect people not just with destinations, but also with the stories that inspire them,” said Paulo Miranda, Vice President of Customers at LATAM Airlines Group.
“Seeing a global icon like Harry Potter alongside LATAM fills us with excitement. At Warner Bros. Discovery, we are constantly seeking creative ways to integrate our franchises into everyday experiences and delight fans in new and unexpected ways. This project, created and produced in Chile and now expanding regionally, demonstrates the potential of our brands to foster deep and meaningful connections in innovative settings,” said Pablo Greco, Vice President of Ad Sales for the Andean Region at Warner Bros. Discovery.
