Harrogate Spring Water, the preferred water brand for several of the world’s leading airlines, has launched a new campaign – ‘Good Taste, Since 1571’.
The campaign champions a modern approach to hospitality that values refinement, inclusivity and wellbeing, while staying rooted in British tradition.
The UK’s No.1 water brand in out-of-home[1] is on a mission to raise awareness of the importance of hydration for the body and mind, while also supporting a growing shift in consumer preferences[2]. In 2024, over half of UK adults reported drinking more mindfully, with a significant proportion of younger generations choosing to live alcohol-free[3].
Recognising an untapped opportunity across the onboard and hospitality sector to diversify beverage offerings and cater to a broader range of guest needs, Harrogate Spring Water is supporting this movement through its fine waters and mocktail recipes – perfect for elevating the travel experience and bringing a touch of refinement.
Rachael Hann, Category Marketing Director Beverages for parent company Danone UKI, said: “At Harrogate Spring Water we’re on a mission to encourage a more mindful approach to drinking and support those looking to make more conscious choices.
“We all know staying hydrated is important for the mind and body wherever you are but it’s especially important when on-the-go and onboard flights. With passengers increasingly conscious to prioritise their health and wellbeing when flying, we’re proud to be working with our airline partners to elevate the inflight experience.
“Thanks to our waters great taste, excellent quality, and rich and balanced mineral composition Harrogate Spring Water provides the ultimate refreshment.
“This summer, we’re inviting all our customers to ‘Refresh their Rounds’ by adding a bottle of Harrogate Spring Water to their beverage line up.”
Delivering tip top hydration[4] and refinement to the nation for over 450 years, Harrogate Spring Water is still sparkling with fresh ideas.
With its heritage dating back to 1571, Harrogate Spring Water is proud to celebrate the 10-year anniversary of its partnership with Ascot Racecourse, one that champions the brands’ rich standing in British history in its very nature.
In the spirit of encouraging this more mindful approach to drinking, Harrogate Spring Water launched its official Ascot 2025 signature mocktail to guests across the racecourse at this year’s Royal Ascot Week.
Now available on every Ascot race day throughout the year, The Ascot Julep Sprint (0.0%) is a minty, refreshing mocktail that delivers timeless craft and ultimate refreshment in every sip.
To mark the occasion at Royal Ascot, Harrogate Spring Water teamed up with comedian Tom Allen and master water sommelier, Milin Patel. Together they brought the brand identify to life – with a slice of British sophistication.
Guests at the Harrogate Spring Bar were treated to a water tasting and mocktail demonstration, showcasing the brand’s still and sparkling waters. Guests learned about the composition, quality and taste profile of Harrogate Spring Water, drawn from 88 hydro-geologically unique springs in the ‘Original British Spa town’.
At the heart of their Royal Ascot activation, the brand encourages travellers to ‘Refresh their Rounds’[5], by including a bottle of Harrogate Spring Water – still or sparkling – or a mocktail in their beverage orders[6] for both enjoyment and wellbeing.
[1] Source – CGA OPM Data MAT to 22/03/2025
[2] 85% of people say staying hydrated is an important health goal [Lumina Intelligence Eating and Drinking Out Panel. 13WE 30.06.2024 YoY
[3] Lumina Intelligence Eating and Drinking Out Panel. 13WE 30.06.2024 YoY.
[4] Drinking at least 2L of fluid, including water, per day contributes to the maintenance of normal physical and cognitive function.
[5] Please Drink Responsibly. Drinkaware.co.uk
[6] Still and sparkling bottles of Harrogate Spring Water available across all Ascot bars in PET, with glass available in fine dining and hospitality only.
