For over 250 years, Hamleys has built the legacy of the finest toy shop in the world, defining childhood through immersive play experiences. Now, for the first time, that magic enters the airline cabin. Exclusively with Kimirica Hunter.
With a presence across 60 countries, and over 50,000 rigorously selected products, Hamleys is the world’s most visited and most trusted toy retailer. Its reputation is built on strong commitment to quality, developmental value, and creating meaningful childhood experiences. That same standard now sets a new benchmark for inflight experiences.
Three age-specific amenity kits
Curated from a wide range of play essentials, built to support young passengers at every stage while making the journey smoother for parents.
Tiny Toddlers: Ages 0-2 A soft rocket toy, soothing teething ring, and a gentle first picture book come together with a cosy mini blanket, beanie, baby bibs, and a pacifier. Every item is selected to help infants feel safe, settled, and at ease from takeoff to landing, supporting early oral development and visual recognition.
Early Explorers: Ages 2-5 Plush toys, tactile building blocks, and playful stickers, badges, and bands to keep active minds engaged in meaningful play. The kit encourages spatial awareness and problem-solving, while supporting creativity and self-expression, with soft toys offering added comfort in a new environment.
Curious Crew: Ages 5-10 Flash cards, a travel board game, and hands-on building blocks, paired with a branded cap and a keychain. Curated to spark curiosity and keep young minds engaged while building memory, encouraging strategic thinking, and leaving them with keepsakes from the journey.
Happy kids, calmer skies
Keeping young travellers engaged while ensuring a hassle-free journey for parents is a constant cabin challenge. The Hamleys amenity kit turns travel time into meaningful play, creating a calmer cabin, more relaxed families, and a memorable onboard experience.
Bring Hamleys to Your Cabins. For more on Hamleys, visit hamleys.com
Discover what Kimirica Hunter can offer your airline.
The future of new-age luxury starts here.
