Immediate Media Live and Princess Cruises have announced a new partnership to introduce the Good Food Show at Sea.
The venture will take place aboard the 3,660-guest Sky Princess during a 14-night cruise in 2024. The first-ever Good Food Show at Sea is scheduled to depart from Southampton on November 2, sailing to Spain and Portugal.
The Good Food Show team, alongside a line-up of highly regarded chefs, will transform Sky Princess into a floating foodie paradise. Guests can anticipate experiences including cookery demonstrations by celebrity chefs, tutored tastings, cocktail classes and other hands-on workshops.
Passengers will be able to savour classic recipes, meet culinary heroes, participate in live question-and-answer sessions as well as enjoy private meet-and-greet dining experiences and book signings onboard.
Meanwhile, the Sky Princess will sail to destinations where food lovers can appreciate local culinary delights, including pintxos in the bars of Bilbao and pasteis de nata in Lisbon.
An ongoing partnership
The Good Food Show at Sea is the latest in an ongoing series of innovative activations between Immediate Media and Princess Cruises.
“As our partnership with Princess enters its sixth year, we’re so pleased to take it to the next level with this dedicated culinary cruise. We’ll be running a raft of activities across our portfolio in 2024, celebrating the amazing food on board Princess ships and the great foodie destinations they visit. The Good Food Show at Sea is the culmination of this great collaboration and an unforgettable cruise that no foodie should miss,” said Rob Hunt, Creative Partnership Manager at Immediate Media.
Eithne Williamson, Vice President of Princess Cruises UK and Europe, commented: “Good Food is a renowned and well-loved food and cooking brand and Princess Cruises takes immense pride in its exceptional culinary offerings, so this collaboration makes for a match made in gastronomic heaven. The Good Food Show at Sea promises immersive experiences, cooking demonstrations and onboard entertainment that cruise lovers and food enthusiasts alike will love.”