Nexus and deSter have announced a global strategic partnership aimed at revolutionising airline travel amenities and comfort solutions.
The companies will use their strengths and expertise to build a unique approach to brand and guest experience curation while consolidating their brand portfolio. They will tailor solutions to meet the needs of airlines and their passengers.
Nexus brings expertise in brand curation and an established guest experience design methodology to the partnership. Meanwhile, deSter has supply chain expertise, an extensive sales network and a global footprint.
As part of the gategroup portfolio, deSter’s reach extends beyond inflight services, providing relevant brands with access to integrated solutions that enhance the overall experience of travellers.
Stef Van de Perre, President and Managing Director at deSter, said: “Passengers increasingly desire to travel in comfort and choose airlines that align with their expectations, including the brands they partner with. Our partnership with Nexus will enable us to create even more value for our customers and further strengthen this growing part of our business.”
Yves Alavo, Principal and Founder of Nexus, commented: “We see a strong shift in travellers’ behaviour for stronger interest in brand equity, relevance and sustainable engagement. With this global strategic partnership, both deSter and Nexus can offer a 360 brand and product curation striving for newness and better experience.”
