December 6, 2023

GBA selects onboard retail partner

Retail inMotion (RiM) Asia has been awarded a contract by Greater Bay Airlines (GBA) for their onboard-retail management, including the technology aspect of the programme.

The onboard-retail program covers both F&B and boutique products to provide a one-stop-shop solution.

HK Cheung, head of the LSG APAC region said: “I am very grateful for the trust that Greater Bay Airlines has placed on our company and proud of my team, which together with the RiM team has made this success possible.”

GBA is a newly founded international airline based in Hong Kong. It presently has two B737-800 aircraft, with a third one set to join the fleet by late 2022. The airline aims to grow to over 30 air-craft by 2026.

GBA has been granted licenses to operate from Hong Kong to 104 destinations, including the Chinese Mainland and other Asian destinations in the region. It plans to launch its inaugural flight this July, and the OBR program in September.