March 3, 2024

Functional sodas from Fhirst

Fhirst Living Soda has introduced a trio of ‘gut-loving’ drinks with immunity benefits.

The new soda brand was present at this year’s Lunch! trade show in London.

Packaged in a canned format, it is available in three core flavours: Cherry Vanilla, Ginger Mandarin and Passion Fruit.

Described as a ‘living soda’ containing prebiotics and probiotics, Fhirst refreshments are free from sugar and artificial sweeteners. They are vegan and non-GMO, too.

Every serving offers two billion live probiotic cultures, which are micro-encapsulated for stability and a controlled release in the gut.

Highlights include zinc for immunity and 5g of prebiotic plant fibre to help stimulate the growth of good gut bacteria.

The soda brand’s Planet Fhirst initiative means that 1% of its turnover is donated to biodiversity projects in partnership with forest partner SUGi.