FORMIA has forged partnerships with four leading brands for its curation of the latest American Airlines limited-edition amenity kits for Stand Up To Cancer (SU2C).
The speciality kits feature limited edition, exclusive designs for First, Business and Premium Economy cabins developed with Raven + Lily, a certified B Corp brand and member of the Fair Trade Federation. The kits feature products from two new brands, Pholk and Macabalm, and continue American’s collaboration with the premium skincare brand, thirteen lune.
Based in Austin, Texas, this is Raven + Lily’s debut onboard, chosen for its socially- and environmentally-conscious credentials and ‘considered approach to craft, community and conscious design’ which matches the airline’s approach to its annual campaign to raise awareness and funds for cancer research.
Macabalm is a female-founded organic skincare brand creating a conscious, sustainable range in Australia using natural products such as macadamia to create creams which hydrate, heal and nourish. Pholk is a brand which prioritises healthy melanin function through products that ‘offer innovative soul food for your skin’, and aims to support Black American farmers wherever possible in its ingredient sourcing.
This is the eighth year American Airlines has collaborated with SU2C. Passengers can scan a QR code within the kits to easily donate to the campaign.
Image credit: FORMIA
