Finnair, the Finnish national carrier, has become the world’s first airline to introduce ancillary combos.
Known as bundles in the retail industry, the ancillary combos are powered by Amadeus technology.
Finnair’s technological transition allows customers to easily buy ready-bundled and attractively priced ancillaries.
In the first phase, Finnair customers can buy a combination of seat selection and internet connection for a discounted price when buying a flight ticket on Finnair’s website. The combo is offered on all flights where a full internet connection is available as an ancillary.
The seat and internet combination is first available in limited European markets and will become available gradually in all markets this autumn. More combinations will follow in the future, including meals, priority services, carry-on and lounge access.
Finnair became the world’s first airline to introduce native orders in May 2025. Unlike the traditional booking methods such as Passenger Name Records (PNR), native orders allow airlines to manage customer orders in a single record.
That brings together all necessary information, from flight details, services, preferences and personal information, creating a simple, integrated customer record.
The transition to native orders is a prerequisite for offering ancillary combos.
Antti Kleemola, Chief Digital Officer at Finnair, said: “We are extremely excited to be the first ones in the industry to take this concrete step and introduce the first ancillary combo to our customers. In the future, dynamic product bundling gives customers more control and choice. For an airline, this means an enhanced ability to personalise offers and improve the customer’s purchase experience.”
