ISM Middle East
The heart of sweets and snacks in the Middle East
The leading sweets and snacks event for the Middle East, Yummex Middle East, comes to Dubai once again under a brand-new identity – ISM Middle East. Building on the global reputation of the ISM brand family and the show’s success from the previous year, this year ISM ME will lay special emphasis on chocolate, confectionery, desserts, snack foods, ice cream and date products providing significant opportunities for companies to network with international buyers, build their brand and widen their trade circle across the MENA region.
ISM ME is the No.1 platform for producers and manufacturers of the sweets, confectionery and snacks industry to showcase their products and innovations to buyers from across the Middle East and North Africa. It also offers an excellent opportunity to forge new connections and seal deals.
From 8-10 November 2022, the show will once again feature Sweet Tastes of the World, a dynamic collection of live stations and masterclasses by Michelin-star chefs and more; the Global Date Market, specifically tailored for the world’s highest date supply and consumption markets; and the popular Innovation Awards that help to put participants’ businesses, brands and products in the limelight.
To help maximise networking, Connexions, a powerful business matchmaking programme, unlocks productive, lucrative discussions between exhibitors and buyers, ensuring attendees make the most of this vital industry show.