June 19, 2024

EVA Air introduces bespoke tableware in Premium Economy

EVA Air has introduced new bespoke tableware in its Premium Economy cabin, in partnership with Clip.

Made in Italy by renowned tableware brand Guzzini, the products combine the brand’s signature transparent material with inspirations of Taiwan’s culture, such as the discreet tone-on-tone tea leaf pattern and asymmetrical lines that aim to reference contemporary architectural landmarks of the island. The salt and pepper set even becomes a miniature iconic Taiwanese building.

Guzzini is known for introducing the use of Plexiglass in the 1940s to make everyday household products. It is an expert in producing home and travel tableware and collaborating with top designers worldwide, it is synonymous with Italian quality. 

“Our experience of Italian styling, design and durability is more than 100 years old,” said Domenico Guzzini, president at Guzzini. “It is tradition, cultural position and technological evolution: we work to facilitate, furnish, color and accompany the lives and spaces of the home and travel, all over the world. We are delighted that EVA Air and our partner Clip entrusted us to make this unique collaboration come to life.”

The EVA Air equipment aims to be elegant but also durable and functional. Every design choice was centered on the comfort of passengers and enhancement the meal experience onboard. The items are also designed to last, fighting against the use of single-use plastics.

The tray, long plate, two-colour bowl and cup are made from injection plastic. The main casserole is made from lightweight china and the paper liner and napkin are from eco-friendly paper.

Cindy Lam, Clip director, says: “EVA Air is one of the first and few airlines bringing a totally new and fresh Premium Economy product to this cabin. Many airlines opt to bring bits of Business combined with Economy to service this market. EVA Air is setting a highest standard of what many passengers have come to expect from flying with them.

“We see more and more of these collaborations happening in the future. Passengers are becoming more demanding in term of quality for the overall travel experience and equipment plays a key role. By partnering with a brand like Guzzini, Clip aims to be the first inflight experts to bring a cohesive, relevant and international lifestyles tableware brand to the market for the premium economy class cabin and help EVA Air further cement and differentiate themselves in creating an enhanced passenger experience.  

“We are proud to support EVA Air bring this collaboration live with Guzzini and to help continue its pursuit of excellence in their onboard passenger experience.”