Emirates has introduced dedicated products and services to mark the 2024-25 National Basketball Association (NBA) season.
From November 1 until December 17, those flying to and from 14 points in the U.S. and Canada can find co-branded headrests, drinks served on specially designed coasters and courtside-themed menus.
There will be sports-inspired dishes and drinks across all cabin classes and at the Onboard Lounge. Select Emirates NBA Cup games will be live on Sports24 on its inflight entertainment (IFE) system ice.
Passengers can enjoy a limited-edition NBA-themed menu at Emirates’ lounges in Dubai, New York, JFK, San Francisco, Los Angeles and Boston.
Emirates has also revealed dedicated A380 livery, with a blue gradient across the fuselage and an NBA logo. An illustration of a basketball is shown bouncing between the NBA and Emirates logo.
Boutros Boutros, Executive Vice President of Corporate Communications, Marketing and Brand at Emirates, said: “We are proud to be the Official Global Airline Partner of the NBA and inaugural title partner of the Emirates NBA Cup.
“We look forward to showcasing unique onboard experiences starting next month, with a host of NBA-themed products and services to inspire and delight our passengers.”
The 2024 Emirates NBA Cup kicks off on November 12.
