May 22, 2024

Emirates brings exclusive HBO Max premium content onboard

Emirates has partnered with streaming service HBO Max to bring premium content onboard the airline’s IFE system, ice. 

Emirates is the first airline in the region to have partnered with HBO Max. HBO Max is currently available only in the USA and Latin America. It is set to launch in Europe from 26 October and will be available onboard Emirates from 1 November.

With this latest HBO partnership, Emirates’ customers in all cabins can expect to watch exclusive movies and shows including Friends: The Reunion, shown for the first time on an airline; the multiple Emmy Award-winning Mare of Easttown, A Black Lady Sketch Show, and more. 

Initially launching with over 160 hours of content from 31 shows, Emirates and HBO Max will gradually expand the content on offer. 

Onboard, Emirates’ customers can find and browse the latest HBO Max content in a dedicated folder on ice. Those who prefer to plan their entertainment choices in advance, can browse all ice content on the Emirates’ website, and create a personalised playlist on the Emirates app, which can be synced with the ice system to immediately begin their movie or TV viewing the moment they board the aircraft.