easyJet has introduced an exclusive Korean skincare box as part of its onboard retail range, becoming the first airline in Europe to offer a bespoke multi-brand K-beauty collection.
Developed with Luneia Brands, the “Passport to K-Beauty” box features a six-step skincare routine including a cleanser, toner, serum, cream, face mask and SPF products from brands including Beauty of Joseon, Skin1004, Thank You Farmer and Axis-Y.
All the products are packaged in a reusable waterproof cosmetics bag. Retailing onboard for £44, the set has a stated retail value of £76.
The launch follows strong onboard demand for Korean beauty products, with the Biodance Bio Collagen Real Deep Mask becoming one of easyJet’s best-selling inflight retail items.
Russell Braterman, Inflight Retail Director at easyJet, said: “The launch of our exclusive K-beauty box builds on that success, giving customers the chance to experience a complete routine from some of the most talked-about brands in one convenient, great-value set that’s only available on easyJet.”
Luneia Brands said the partnership reflects growing global demand for Korean skincare, with the collection designed to introduce travellers to a range of results-led beauty products during their journey. “We created the Passport to K-Beauty box to make discovering these exceptional brands simple, accessible and fun for travellers, introducing customers to some of Korea’s most exciting skincare innovations in one convenient collection.”
