dnata has enhanced its global operations by launching a dedicated inflight retail centre of excellence.
The new specialist retail unit will deliver tailor-made onboard retail programmes and innovative solutions for airline customers, supporting them to maximise onboard ancillary revenue and enhance passenger satisfaction. The addition of a retail-focused unit to its organisation cements dnata’s credentials as an end-to-end inflight and airport service provider.
The move will align global technology, innovation, strategy and planning, supporting dnata’s existing retail programmes and ensuring world-class delivery. dnata will provide airline customers with a comprehensive suite of ‘off-the-shelf’ services from product development, digitalised sales channels and technological solutions through to cabin crew engagement, product design and accounting. dnata has built a flexible engagement approach, with an end-to-end fully outsourced retail programme as its flagship product. A suite of additional managed services options can be delivered as required.
Robin Padgett, divisional senior vice president, dnata catering, said: “By bringing our retail skills and experience into a dedicated global retail unit and structure, we are now better placed to deliver award-winning solutions across our network.
“We have seen significant growth with our core retail customers in recent years, particularly in driving pre-order capability and lifting onboard sales performance through reward, recognition and engagement of cabin crew. Our dedicated unit will further enhance our ability to provide best-in-class retail programmes and onboard innovation to our customers.
“The COVID-19 pandemic has seen airlines rapidly explore additional revenue opportunities. We’re working closely with our airline customers to help them maximise ancillary revenue on-board while improving on-board experience and choice for passengers.”