Child’s play

Plane sailing

The bestselling product for kids on easyJet is an easyJet-branded toy plane. The toy lights up and makes sounds. A pull-back action gets it moving at two speeds and it is sold with two batteries. It is suitable for children from the age of three.

Dog delight

Kids flying with leisure carriers TUI and Thomas Cook are charmed by the appeal of Itty Bitty Boo in a Bear Suit and the Boo Plush Toy Monsteroo. A pomeranian plush toy, Boo is marketed as “your friend for life.” In the real world, Boo is a celebrity dog with a huge Facebook following and has been branded ‘the world’s
cutest dog’.

Active fun

For active play onboard, retail kids kits are imaginative and fun and usually focus on familiar children’s characters. Jet2, for example, offers a large Minions Surprise bag, packed with games, novelties and 29g of confectionery, all themed around the popular Minions characters from the film franchise Despicable Me.

Bear essentials

The cute and cuddly Flying Start Bear is a top-seller with British Airways, priced at £10. At least £3.50 from every bear sold is donated to Flying Start – British Airways’ corporate charity partnership with Comic Relief. Walkie-talkie watches are also a popular retail choice onboard, priced at £35 for a set of two.

Thirst quencher

Robinsons Fruit Shoot is among the onboard beverages that have become a family staple. Apple & Blackcurrant, for example, is the top seller on Ryanair. It has no artificial colours or flavourings, no added sugar but comes with added vitamins. It has a resealable cap which helps avoid spills onboard too.

Snack attack

Combining popular colouring activities with a snacking treat for onboard, the Scribbles & Nibbles pack was specifically designed by En-Route for onboard retail. The pack includes snacks, crayons, an activity booklet and pop-out 3D toy.