The prestigious Award will recognise excellence in cabin-wide innovation, created by multiple touchpoints.
Last year’s Gold winner was WestJet, who won with its Dreamliner’s Spirit of Canada concept, transforming the airline from a low-cost carrier to a full-service three class airline. The judges were impressed by the quality of the product and the fast timeline for the concept delivery.
How it works
The winner will have implemented a significant onboard project which spans across at least TWO of the following elements of the passenger experience, the more the better:
- Service/Crew – new training initiative/uniform/livery/branding
- Food – menu/service/delivery style/tableware
- Technology – apps/entertainment/connectivity/logistics/analytics
- Interior design – seat/decor/styling/lighting/colours
- Comfort – amenity kits/seat fabric/bedding range/wellbeing programmes
- Corporate Social Responsibility elements – waste management/sustainability policy
Each submission will be judged by our expert panel. The panel is a group of distinguished experts with over 350 years of inflight experience between them, chaired by Onboard Hospitality’s former editor, Jo Austin.
Our judges will look for:
- Innovation and excellence onboard
- Details of the thinking/brief behind the concept/project
- Key intentions of the concept – what it aimed to achieve
- How the concept improved the customer experience
- How the concept/thinking was applied to multiple, linked elements in the passenger experience
Winners will be announced in September 2021 at a virtual awards ceremony that will take place online alongside the World Travel Catering & Onboard Services Expo (WTCE) and The Aircraft Interiors Expo (AIX)