September 19, 2021

It’s time to enter: Cabin Concept of the Year 2021

Entries to the Onboard Hospitality Awards 2021 close July 1.

It’s time to tell the world about your latest cabin concept.

The Onboard Hospitality Award for the Cabin Concept of the Year is back for 2021.

The prestigious Award will recognise excellence in cabin-wide innovation, created by multiple touchpoints.

Last year’s Gold winner was WestJet, who won with its Dreamliner’s Spirit of Canada concept, transforming the airline from a low-cost carrier to a full-service three class airline. The judges were impressed by the quality of the product and the fast timeline for the concept delivery.

How it works

The winner will have implemented a significant onboard project which spans across at least TWO of the following elements of the passenger experience, the more the better:

  • Service/Crew – new training initiative/uniform/livery/branding
  • Food – menu/service/delivery style/tableware
  • Technology – apps/entertainment/connectivity/logistics/analytics
  • Interior design – seat/decor/styling/lighting/colours
  • Comfort – amenity kits/seat fabric/bedding range/wellbeing programmes
  • Corporate Social Responsibility elements – waste management/sustainability policy  

Each submission will be judged by our expert panel. The panel is a group of distinguished experts with over 350 years of inflight experience between them, chaired by Onboard Hospitality’s former editor, Jo Austin. 

Our judges will look for:

  • Innovation and excellence onboard
  • Details of the thinking/brief behind the concept/project
  • Key intentions of the concept – what it aimed to achieve
  • How the concept improved the customer experience
  • How the concept/thinking was applied to multiple, linked elements in the passenger experience 

Winners will be announced in September 2021 at a virtual awards ceremony that will take place online alongside the World Travel Catering & Onboard Services Expo (WTCE) and The Aircraft Interiors Expo (AIX)

For more information contact Craig McQuinn, or enter now.

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