Travel amenities supplier Buzz Products has acquired pyjama start-up Recliner.
The partnership will focus on new sleepwear and holistic wellness products for the travel market.
Sustainability, functionality and optimising sleep are high on Recliner’s agenda, with its pyjamas described as ‘exceptionally light, impossibly soft and refreshingly breathable’.
The pyjama brand has been collaborating with Buzz since 2019, creating exclusive sleep products for its travel partner American Airlines in 2022.
Leonard Hamersfeld, Founder and Creative Director at Buzz, said: “The acquisition of Recliner is an important moment for Buzz. With our shared vision for transforming wellness and sleepwear products, we are ready to redefine the travel industry by creating unparalleled experiences for both our clients and their guests.”
“I’m excited to be a part of this new chapter with Buzz. I’ve long admired Buzz’s energy, innovation, and collaborative spirit. The timing is perfect to come together and reimagine what Recliner can be at scale,” added Rebecca.
“Backed by our Dreamtech formula, each of our products are rigorously streamlined to maximise airflow, minimize bulk and do away with unnecessary tangling in bed.”