British Airways is extending its refreshed Club World amenity kits to long-haul departures from Heathrow from August, completing the rollout of the new premium offering across its long-haul network following a successful launch on Gatwick services in November 2025.
The amenity kits feature four collectible designs created by British artists, celebrating British creativity, and contain bespoke wellbeing products from London-based brand anatome London. Each kit includes a curated selection of products designed to support rest and wellbeing in the air, replacing the airline’s previous Club World amenity kits featuring products from The White Company.
The airline is also enhancing its World Traveller soft product, introducing a new pillow and blanket set for long-haul economy passengers to provide a more comfortable and restful journey.
Victoria Schuster, British Airways’ Director of Customer Experience, said: “From new amenity kits to new bedding, we’re focusing on the thoughtful details that help customers rest, relax and arrive at their destination refreshed – while celebrating some of the best of British design and products.”
The latest enhancements form part of British Airways’ continued investment in its onboard customer experience across both its premium and economy cabins.
