Black Cow vodka is now available in 5cl Alumini bottles to British Airways short haul passengers flying out of London Heathrow.
In collaboration with Sustainaholics and Tourvest Retail Services, Black Cow vodka is available to pre-order or purchase onboard from the High Life Café menu. It is available on selected British Airways routes from London Heathrow.
Black Cow is the world’s first pure milk vodka and is the invention of dairy farmer Jason Barber, who founded Black Cow alongside artist Paul Archard in 2012. Its zero-waste vodka is available in a sustainable, 100% post-consumer recycled Alumini bottle. This is the second recent major UK airline listing for Sustainaholics’ Alumini bottle, which offers a shift away from glass and PET to 100% post-consumer recycled packaging that reduces impact on the environment.
The Alumini is a light, ultracompact bottle made from 100% post-consumer recycled European aluminium. It is infinitely recyclable and a low-carbon, low-impact option.
At less than half the weight of glass when full, and 90% less when empty, the ultra-compact design reduces weight while providing the potential to stock and sell more bottles from the restricted spaces available onboard aircraft.
Following the recent Alumini launch on easyJet flights, this means a wide range of independent British spirits brands are now available in Sustainaholics’ Alumini onboard the UK’s two biggest airlines.
“We are thrilled to partner with Sustainaholics on this venture,” said Paul Archard, Co-Founder of Black Cow. “It’s a fantastic opportunity to showcase how luxury and sustainability can go hand in hand, and we’re proud to be at the forefront of this movement with our Pure Milk Vodka.”
David Mills, Founder of Sustainaholics, commented:“We’re delighted to launch Black Cow’s Alumini on the High Life Café. Black Cow’s zero-waste vodka look stunning in this iconic 100% recycled Alumini design: ultra-smooth vodka from a West Devon farm with authentic provenance, sustainably packaged, beautifully designed and tasting incredible. We now have Aluminis from a wide variety of independent eco-conscious brands listed on two of the biggest airlines in the UK and world, showing the transition to 100% post-consumer recycled aluminium is gathering pace.”
