Virgin Atlantic

How to make kits sustainable

December 20, 2019

‘Goodie bags’ in more ways than one, April Waterston finds out how Virgin Atlantic created its new sustainable amenity kits

Virgin Atlantic wanted to create amenity kits that were good for both the customer and the environment. “Our customers have high expectations and it was important for us to address the growing concerns surrounding sustainability,” says Daniel Kerzner, vice president customer experience at Virgin Atlantic. “Small changes really do make a huge difference, and our efforts will save 945 tonnes of plastic per year.”

The new ‘goodie bags’ created by Galileo Watermark are made of fullyrecyclable FSC kraft paper, which is both durable and water resistant, and designed to be reused post flight. Inside the bag, the comfort items have also been designed to ensure as little plastic is used as possible. Plastic toothbrushes have been replaced with 100% bamboo @BambuuBrush toothbrushes and the earplugs are wrapped in paper.

It was important to Virgin Atlantic that the amenity kits were good for passenger wellbeing, too. Galileo Watermark and Virgin Atlantic worked together to develop a lightblocking eye-mask featuring a satin front and soft suedette material against the skin. The mask features a design along its base that cuts out all unwanted light, making it ideal for long flights.

Working with BUZZ, Virgin has introduced REN Clean Skincare into its amenity kits. REN products feature recycled and recyclable packaging, made from Ocean Plastic, and as a company aims to become a zero waste business by 2021. The products themselves also use natural ingredients always taken from sustainable sources.

Virgin Atlantic has a continuing relationship with MNH recycling services. Katerina Orfanidi, product manager customer experience at Virgin Atlantic, says: “We hope other airlines are inspired by our innovation and together we can invest in greener products and adopt stances on driving single use plastics off flights.”