Snack Innovators

September 30, 2019

Joe & Seph’s, purveyors of award-winning gourmet popcorn,
talk about premium products and ‘popping’ in over 50 innovative flavours

Since Joe & Seph’s was launched by Joseph Sopher, his wife Jackie and son Adam, it’s picked up over 40 Great Taste Awards for its 50 plus popcorn products and sauces.

Adam Sopher says: “We focus on creating the best-tasting popcorn, by ‘air-popping’ the largest, ‘mushroomshaped‘ kernels and hand-coating them in only the finest, all-natural ingredients. And we still make our gourmet popcorn by hand in our kitchens in London!”

Gourmet flavours
The range includes sweet flavours like Salted Caramel and Classic Caramel and savoury like Goat’s Cheese & Black Pepper and Mature Cheddar, as well as more unusual (but delicious) flavours like Marmite and Gin & Tonic (made with 5% gin). The aim is to offer a flavour for every mood and taste.

Chocolate innovation
New this year are Chocolate Popcorn Bites. Featuring salted caramel popcorn individually placed in a smooth chocolate cup, it’s a decadent, moreish treat. Sopher says: “It took us two years to develop the concept and get the right balance of popcorn and chocolate. It isn’t like anything you have tried before; you get a lovely hit of chocolate and a very satisfying popcorn crunch.”

He adds: “Over the years, we’ve had many requests to create a dairy-free or vegan alternative to our traditional caramel flavours and that will be launching very soon.”

Onboard Trends
With airlines looking for nut-free snacking solutions, savoury popcorn sees growing demand. Truffle, Olive Oil, Salt & Black Pepper flavours are served in premium cabins and Sopher adds: “In the premium category consumers want a snack that not only tastes great but also has ‘clean’ ingredients. They are looking for innovation and new flavours and that’s why Joe & Seph’s stands out as an appealing onboard snack.”

All popcorn is triple sieved to remove the traditional mess of popcorn crumbs, and it is offered in 7g or 18g prepackaged foil packs, or larger packs to be decanted onboard.