March 2, 2024

Binter selects QuiverTree Media as its onboard content provider

Binter has selected QuiverTree Media as its content service provider (CSP) for its inflight entertainment experience.

QuiverTree Media is responsible for providing the entire entertainment package featuring exclusive collaborations with more than 200 studios, production companies and distributors, OTT platforms and applications.

The catalogue includes the latest releases, blockbusters and award-winning films from top studios such as Warner Bros. including Tenet, Joker, Godzilla Vs Kong, Judas & Black Messiah, in addition to renowned series and familiar episodes from favorites such as Friends, and El Club de la Comedia from other local providers like ATRESMEDIA.

The curated media includes a range of other genres such as a selection of videos from some companies, like Nannyfy TV or Fauna Entertainment, to keep children entertained plus destination targeted content. It also includes magazines and news such as Bloomberg, Financial Times or Gastroplanet, suited to both locals and visitors looking for more in-depth information.

“At Binter we always look to provide our passengers with the best travel experience. The collaboration with QuiverTree Media allows us to offer a more innovative, high-quality and highly varied content selection. In addition, it enhances the children’s section so that everyone can enjoy a more entertaining flight,” explains Alejandro Díaz, Binter’s marketing manager.

Guillem Gassó, CEO of QuiverTree Media, adds: “For QTM this partnership is significant as it’s an airline 100% focused on the Canary Islands and our company has been selected to cover both the content and media commercialisation services for the airline’s advertising assets. The audience is one marked by the tourism and local island residents, which enables us to showcase our capabilities in serving a demographic spectrum spanning from a broader international profile to a highly localised one.”