Virgin Australia has announced a partnership with Betty’s Burgers within its Lounge offering, as well as additions to its onboard menus.
The collaboration marks the first time that the well-known Australian brand Betty’s Burgers has created exclusive menu items with another brand, bringing a little taste of Noosa into Virgin Australia lounges in Melbourne, Sydney and Brisbane.
Menu items designed exclusively for Virgin Australia guests include a Betty’s Truffle Cheeseburger and Betty’s Crispy Popcorn Chicken.
The Betty’s menu items will be available for Lounge members for dinner on Thursday and Friday each week as part of airline’s extensive Lounge food and beverage menu offering.
Virgin Australia has also lifted the curtain on its revamped inflight buy onboard Economy menu, featuring a range of fresh juices and snacks as part of a new partnership with Boost Juice.
Boost will stock Virgin Australia flights nationally with a “Getaway” and “Tropical Landing” juice, as well as healthy snacks including Boost Chickpea Lime & Chilli Crisps and Boost’s Smoothie Bites bars in flavours Mornin’ Mango and Pineapple Berry Sunrise.
The Boost Chickpea Crisps are exclusive to Virgin Australia flights and packaging for the Boost products has been designed with aviation at the forefront of the creative.
Kids’ Reverse Menu
Virgin Australia has also launched a new Kids’ Reverse Menu, where dessert is served before the main meal.
The Kids’ Reverse Menu can be purchased onboard as part of a bundle package for $16 (+ $1 additional for a drink), and comes served on an interactive placemat with coloured pencils to keep the kids entertained.
Little ones can choose a sweet snack, a cold drink and a sandwich or wrap, and eat them in whichever order they want – the idea being that in the air, the normal rules don’t apply.
Virgin Australia group chief customer & digital officer, Paul Jones, said the new partnerships with Betty’s Burgers and Boost Juice are a game-changer for the Virgin Australia guest offering.
“Betty’s Burgers and Boost Juice are such vibrant and energetic brands with an awesome range of products that Australians already love, and we are so proud to welcome them to the Virgin Australia family,” said Mr Jones.
“We are incredibly focussed on delivering great experiences our guests love and these partnerships are a testament to the value and commitment Virgin Australia is bringing to every step of the journey.
“From airfare pricing, to rewards through Velocity Frequent Flyer, and great travel experiences in our lounges and on board our flights, we are really turning the historic airline customer offering on its head to bring something new, fresh and vibrant to the market.
Commenting on the Betty’s Lounge menu offering specifically, Mr Jones said “Our lounges are highly valued by our Velocity Frequent Flyer members, and today is just the start of a new journey to elevate the guest experience in these spaces,” he said.