The final of the Battle of the Airline Apps competition will take place during the 2025 World Aviation Festival, which is set to take place October 7-9 at the FIL in Lisbon, Portugal.
Air Canada, Air India, Copa Airlines, Qatar Airways and Saudia are the finalists. They will compete in live app showdown judged by passenger experience experts.
The Battle of the Airline Apps offers a rare, side-by-side look at how leading carriers are using mobile platforms to enhance passenger experience, drive loyalty and streamline operations.
Spotlighting innovation in airline mobile technology, the Battle of the Airline Apps challenges carriers to showcase how their apps are transforming the passenger journey. It encompasses everything from booking, check-in, to inflight engagement and post-travel loyalty.
The live format means audiences have an unfiltered look at the strategies, design choices and digital investments shaping the future of airline-customer interaction. It also fosters healthy competition and knowledge sharing across the industry.
The competition will see each airline present and defend its mobile app strategy in front of a panel of industry experts. Hosted by Henry Harteveldt, Travel Industry Analyst at Atmosphere Research, the panel will feature Anne De Hauw, Founder of In Air Travel Experience; Mark Lenahan, Director at Lenahan Consulting Ltd; Seth Miller, Founder of PaxExAero and Oliver Schmitt, Managing Director of Digital Hangar and Senior Vice President of Digital Customer Solutions at Lufthansa Group.
Daniel Boyle, General Manager of Transport at the World Aviation Festival organiser Terrapinn, said: “The Battle of the Airline Apps is more than a competition; it’s a live case study in how airlines are reimagining the digital passenger journey. With this year’s stellar line-up of finalists and judges, we expect bold ideas, healthy debate, and plenty of inspiration for the aviation industry and beyond.”
