Winning product: Buzz’s ecoTHREAD™

2016 Best for Sustainability

Buzz’s ecoTHREAD™ blanket won the 2016 Onboard Hospitality Award: Best for Sustainability. Leonard Hamersfeld, managing director at Buzz took us behind the scenes to learn more about this useful innovation…

Q.How do you and your team get your inspiration for new products?
A. Buzz brings together a team of passionate people with a love of design and creative thinking. With an understanding of travellers’ needs and a knack of tuning into global trends and industry best practice, Buzz is at the forefront of innovations, technology and creative design.

Q.How did this eco product come into your product range and why?
A. At Buzz, we continually challenge ourselves to help our airline clients lessen their environmental footprint and introduce sustainable products to the skies. Airline blankets need to be soft, comfortable and warm for use in-flight, and also durable and non-pilling to withstand multiple use and laundering. The challenge was to develop a blanket that delivered on quality performance and was also sustainable and sustainably produced, to lessen an airlines’ overall environmental impact. Buzz has invested two years of research and development into ecoTHREAD™, to deliver a sustainable product that is comfortable, functional and durable.

Q.Are airlines looking for more sustainable products?
A. As consumers are becoming more conscious about their environmental footprint, there is a more of a push for sustainable products, and many airlines are making efforts to improve on sustainability performance. Jetstar Group head of product Nigel Fanning said: “A year ago Jetstar became the first airline in the world to carry ecoTHREAD™ blankets onboard. Our customers are amazed that the soft and comfortable blankets are made from plastic bottles and love that by keeping warm on our flights they are helping the environment. We’re committed to minimising our impact on the environment while providing a comfortable journey for our passengers, and offering environmentally friendly ecoTHREAD™blankets onboard has helped us achieve both these goals.”

Q.Have you managed to get the product onboard an airline?
A. Since its launch in March 2015, Jetstar became the world’s first airline to carry ecoTHREAD™, the environmentally-friendly blankets. And there will be some exciting new launches coming soon!

Q.What exciting project/trend are you responding to next? 

A. We have a number of very exciting luxury brand collaborations launching very soon in premium amenity. Also, our Alessi for Delta serviceware range will launch in 2017.

Q.How has winning an Onboard Hospitality Award helped your business?

A. Buzz and the ecoTHREAD™ blanket were recognised with some prestigious awards in the past year. As well as the Onboard Hospitality Award, we were also recognised at the Travel Plus Awards, Good Design Awards Selection for Social Innovation, and Buzz was recognised as one of BRW’s top 10 Most Innovative Companies for this product. It is exciting to see the recognition that ecoTHREAD™ has received after all the hard work that has gone in to its development, and whilst the product speaks for itself, having independent recognition by a panel industry experts definitely adds value.