June 19, 2024

“At-Seat Order” catering service introduced by Avanti West Coast

Avanti West Coast customers are set to benefit from a new service where they can have food and drink delivered to their seats.
Whilst customers in First have always enjoyed being served at their seat, trials are currently taking place on selected Pendolino trains which enable customers in Standard to enjoy a similar service.

Customers can log on to the onboard WiFi using their mobile phone, tablet or laptop and then visit the dedicated page in their browser to choose their refreshments.

Payment is through debit or credit cards or PayPal. The order is then brought to them by an onboard customer service assistant.
Avanti West Coast is also testing Click and Collect, which gives customers the option to choose food and drink at their seat before collecting from the onboard shop. Those using this will get a notification by text when their order is ready.

Initial feedback shows the service has proved successful so far and Avanti West Coast says it will look to roll it out across the network if the positive results continue.

The service would run alongside the onboard Shop on all Pendolino services, which has now been installed with protective screens and safety lines in place to promote social distancing.

“We’re always striving to improve the experience for our customers and these new services will let customers choose the most convenient way for them to buy food and drink. The feedback so far has been really positive,” said Sarah Copley, executive director, commercial at Avanti West Coast.

“Alongside our increased safety measures, this innovation enables customers to pay for their items digitally providing them with even more reassurance when they travel with Avanti West Coast.”