July 12, 2024

Alaska builds out its sustainability programme

Alaska Airlines is developing its Ever Green programme of improvements in environmental sustainability with partnerships to advance sustainable aviation fuels (SAF).

The programme aims to engage its corporate customers in the decarbonisation journey through purchase of SAF credits, and will include efforts to expand education and awareness about opportunities to improve the sustainability of business travel – including through the use of SAF.

The programme builds on a first-in-the-US programme launched with Microsoft in 2020 to reduce corporate business travel emissions through corporate partnerships.

“Launching this programme is another step toward our net zero goal and an important step to bringing SAF to scale,” said Diana Birkett Rakow, Senior Vice President, Public Affairs and Sustainability with Alaska Airlines.

“While SAF is imperative to aviation’s decarbonisation journey, there are multiple barriers we must overcome to make SAF commercially-viable at scale. We believe these barriers are best addressed when we work together within the aviation community and across sectors. Our goals with this programme are to support our customers’ sustainability goals by providing SAF credits, to continue increasing awareness of the barriers and opportunities to advancing SAF, and to leverage the knowledge of this growing community to accelerate our collective progress.”

The programme aims to expand understanding of and act to address some of the key barriers to scaling SAF production but additionally participants may tackle other topics related to sustainability in travel.

Last year, Alaska announced its commitment and five-part roadmap to reduce the company’s carbon emissions to net-zero by 2040. Additionally, Alaska set 2025 goals to improve its impact relative to carbon, waste, and water.