Insights into airBaltic passengers’ in-flight food and beverage preferences reveal the most popular onboard products of 2025.
Last year, airBaltic customers purchased more than 1.6 million in-flight items, highlighting strong engagement with airCafe, airBaltic’s in-flight menu of drinks, snacks, hot meals and fresh food options.
Local products are an important element in airBaltic’s onboard offering. In 2025, items produced in Latvia made up approximately 32% of airBaltic’s in-flight assortment and 9% of SkyShop products.
The airline collaborates with Latvian brands such as Bio2you and Arsenijs Fabrica, with selected products available exclusively onboard, including in SkyShop.
This approach allows airBaltic to feature regional products onboard while maintaining a broad and international selection.
Total sales from airBaltic’s SkyShop – the onboard retail service offering a curated selection of perfumes, accessories and gifts – exceeded 75,000 items. The most popular products in 2025 included perfumes from Bugatti and Calvin Klein, as well as the Unitweezer Universal Multi Tweezer and Dr. PawPaw 7-in-1 Hair Treatment.
Alongside onboard purchases, airBaltic provides a pre-order option for in-flight food and beverages for Economy Class passengers. In 2025, pre-order sales increased by 27% year-on-year, indicating a growing tendency among passengers to arrange their meals ahead of departure.
The most popular pre-ordered items included omelette with bacon, teriyaki salmon, cottage cheese scones, orange juice and chicken nuggets. Poke bowl with tiger prawns and avocado, mushroom ravioli and a wok with tiger prawns or bulgur salad were also available.
Natālija Kuzmina, Vice President of Customer Experience and Insights at airBaltic, commented: “When creating the in-flight offering, our focus is always on passengers, ensuring a wide variety of options to suit different tastes. In Economy Class, passengers can personalise their dining experience – either by selecting from our extensive pre-order menu or choosing during the flight from the onboard assortment – giving them greater freedom of choice. Customer feedback shows that this flexibility and variety are highly valued.
“In Business Class, passengers enjoy a consistently high-quality dining experience, with meals thoughtfully created by our chef using local ingredients, complemented by a curated selection of drinks.”
