Vueling is personalising the passenger experience with an initiative developed in collaboration with Gemini, Google’s artificial intelligence (AI) model.
Vueling is currently integrating AI into its processes to improve the efficiency of operations. It has introduced a virtual assistant powered by Gemini and, as part of its summer Are you a team beach or team city? campaign, an initiative that transforms travellers’ favourite holiday moments into personalised digital magnets.
The experience is integrated into the onboard experience. Vueling’s passengers can access a link through a QR code on the backs of seats on 20 aircraft equipped with a Wi-Fi connection.
Using it, passengers can create a customised magnet as they fly. The AI interprets users’ native language and creates unique content inspired by their memories.
The experience begins with the question: what is your favourite summer memory? Based on the user’s response, the assistant generates a bespoke digital magnet that captures the essence of that special moment.
The initiative focuses on what truly makes travel unforgettable: the moments and memories created along the way.
