FlightPath3D’s Cloud platform has reached the milestone of flying on 500 aircraft since its introduction a year ago, including on United Airlines and WestJet. A further 2,000 aircraft are committed to adopting its cloud-native architecture.
High-speed, low-latency inflight internet allows airlines to reliably deliver content to passengers while reducing the need for onboard hardware. The Cloud system also supports the map interface on passengers’ electronic devices, making it easier and less expensive for airlines to deliver personalised experiences and real-time content updates, while reducing maintenance requirements.
Cloud enables airlines to bring the extended suite of FlightPath3D content – including map overlays, points of interest and advertising opportunities – to travellers.
Airline operational details, like arrival gate and baggage claim assignment, are updated in real-time, flowing into the map display.
Moving in the other direction, airlines can integrate components of the inflight map experience in their app or portal, delivering a richer experience without requiring passengers to switch between interfaces.
Airlines can also take advantage of FlightPath3D Cloud’s customisable marketing platform. Loyalty programme details can be fed into the experience and blended with promotions from destination-related advertisers plus route-specific data combined with advertising contracts, managed either by the airline or FlightPath3D.
Contextual cues from both sides enable airlines to promote relevant offers to travellers throughout their trips. FlightPath3D data can also be used on the ground, powering airport departure boards and other key locations.
The no-hardware approach also makes FlightPath3D Cloud an option for private jet operators to bring destination information into the cabin. The company has started in-service evaluation (ISE) programs to deploy cloud on business jets in collaboration with approved OEM and dealer partners.
Boris Veksler, CEO of FlightPath3D, explained: “Building a real-time passenger platform for global aviation requires far more than simply streaming a map to an aircraft. FlightPath3D Cloud was architected around a globally distributed infrastructure capable of supporting highly customised airline deployments across mixed fleets, each with unique branding, languages, geopolitical requirements and passenger experiences. The platform must also transform discrete and often intermittent aviation telemetry into a smooth, real-time visual experience, requiring sophisticated interpolation, predictive processing, caching and rendering technologies to operate reliably across global routes and connected fleets.”
Duncan Jackson, President of FlightPath3D, commented: “Passengers already depend on FlightPath3D for information, entertainment and destination discovery onboard. FlightPath3D Cloud extends that experience beyond the seatback, enabling airlines to deliver connected, real-time passenger experiences across aircraft, mobile devices and digital platforms.”
