Onboard Hospitality winner interview: Best Onboard Amenities – First Class Skysupply
Skysupply won the award in the Best Onboard Amenities category
LUFTHANSA AMENITY KIT CONCEPT (MALE & FEMALE) IN COOPERATION WITH THE GERMAN BRAND WINDSOR.
Q.Tell us a little about the product, its background and how it came to market
A.The unmistakable look of the Lufthansa female and male amenity kits for First class is the result of the close cooperation between Skysupply and Windsor. Lufthansa’s First class passengers are sophisticated, mature clients with high expectations in every area of life – including attention to planning their travel routine. Windsor products measure up to this level of scrutiny and demand and in this example, the design, quality, and content of the on board amenity kit has exceeded expectations.
Q.What do you think puts this product ahead of others in the same field?
A.Windsor is recognised as a sophisticated fashion brand with over 100 years of exposure. The company creates high-end, quality fashion which appeals to a self-confident, successful, style-aware client. All these qualities were considered when developing these premium amenity kits. Lufthansa’s First-Class kits also make a luxurious statement with the cosmetic products included in the male and female pouches. The choice of La Prairie care products – a luxury brand promising timeless beauty is equally inspired. There is no doubt this product is outstanding in terms of its design, quality and workmanship and delivering this on board reflects a strong partnership and a passionate expression to serve the passenger well.
Q.What need or onboard trend does the product address?
A.The use of Windsor pouches addresses a statement, not only on board but also as a memorable signature of the Lufthansa experience. The ladies’ kit turns from a pouch to an evening bag after the flight adding value. Our design and content means this is not just a space filler but a useful accessory long after the flight.
Q.How does your team develop or source new onboard products and ensure it stays ahead of the curve?
A. We really engage with the product sector and love what we do. There is never a beginning of a development, inspiration and ideas flow on a daily basis and sourcing of collaborators and designs is evolving all the time. Everyday we get stimulated by our environment, by arts, music, fashion and lifestyle. It is important to always focus on our airline customers‘ activities and demands as they constantly want something new and turn to us for advise and inspiration.