Judging Criteria

Every buyer and supplier will have their own criteria in mind as they look at and assess onboard products and services. We know our readers and our judges bring a wealth of experience to bear as they analyse entries and cast their votes but to help them and to help entrants focus attention on the unique points of difference, we encourage you to consider the following criteria we believe are key:

First impressions – the all-important ‘wow’ factor adds to every passenger experience and here our judges are looking for special design, uniqueness or simply something that makes an impression.

Quality – a sense of good quality adds to the ‘feel good’ factor in both Premium and Economy classes.

Durability – wear and tear in the air and on the rails is harsh. Items on board suffer the effects of huge passenger turnover and need to be designed to meet the test of time, where at all possible.

Life Span – in some categories this is an all-important factor for rail and airline buyers who do not want to have to replace items too often.

Weight – increasingly important for products in the air. Airlines are always looking at ways of savings costs and cutting weight is a major factor.

Design functionality – items must be easy to use either by crew or passenger and often the simpler the better.

Taste – our judges know all about taste and how this can change in the air. Snacks and drinks will be judged for their suitability and their taste-bud taste by our culinary experts.

Content – the contents of an amenity bag can be innovative whatever the budget. Here our Judges will be looking for new products, interesting brands and functionality as well as first impression.

How the product adds to the customer experience – this is what we are all about. Making customers feel good. So our judges will be looking for any particular elements that might add to or be special to the passenger’s journey.