Joe & Seph’s

Out and about with…Joe & Seph’s

August 30, 2016

There are some trends that just don’t go away and the popularity of onboard popcorn is one of them. Long gone are the days when popcorn was either salty or sweet, now the flavour choices are immense with more imaginative and innovative ideas emerging daily.

Among those grabbing the popcorn headlines is Joe&Seph, a family firm set up five years ago to turn a dad’s passion for creating crazy popcorn snacks for his kids into a gourmet catering business.

Dad, Joseph Sopher, first got a taste for popcorn while travelling to the USA where flavoured popcorn was a norm. Back home he began air popping corn and experimenting with flavoured coatings (rather than using the traditional oil popping and sugar mixes), and with his wife and kids as taste testers developed an increasingly imaginative range of flavours.

Since then he and his eldest son, Adam, have turned the family’s teatime treat into a retail and onboard phenomenon, building a brand around the idea that popcorn can be both ‘gourmet’ and for the ‘connoisseur’.

Adam says: “In the past airlines were afraid of popcorn because of the mess it can make but we take out all the little messy bits by hand-making and hand-sieving the pieces to create a higher quality popcorn that is a really different experience.”

And the flavours are certainly different too. Go savoury and you’ll find chilli, goats cheese, madras curry, peanut satay among the line up. Go sweet and there are strawberries and cream, orange marmalade, honey and gingerbread among the range. Newest on the agenda are gin and tonic, made with 5% real gin and 5% tonic and, love it or hate it, Marmite!

There are in fact over 40 flavours in production now, and dad, Joe, is still experimenting with more, supported by 11 in-house popcorn chefs. The product is already onboard easyjet, Norwegian, Thomson and Monarch for buy-on-board, with British Airways and Singapore offering it as a the perfect movie-time companion in Business and First.