Out and about with…Green Gourmet
August 25, 2016
Green Gourmet’s new Source brand is a very modern invention. It’s a brand being built on social media, through Facebook, Twitter and Instagram, as a way to spread the word fast and share experiences with both caterers and consumers. It’s also a brand that takes its inspiration from the trends it sees all around.
The company’s Gloucestershire-based development kitchen is the hub of innovation but the team goes far and wide to research the latest food trends, checking out outlets at the forefront of food trends and packaging design, like Marks and Spencer Food and Pret a Manger. The Source team knows that having evidence of consumer familiarity with a product makes it a more compelling as a choice for airline caterers.
The brand name itself is designed to encompass Green Gourmet’s globally-inspired mix of menu classics and innovative products, a mix that has seen a significant expansion this year with new dishes such as sweet potato fries, buttermilk blueberry pancakes, a range of burritos and a beef piffero (folded flute-like pizza snack) being added.
Source’s New York deli sandwich is a product already recognised by the Onboard Hospitality Awards. This pastrami, emmental and gherkin sandwich uses American mustard and rye and caraway bread and was identified as a ‘One to Watch’ in the awards. Its creation was inspired by research that showed American dishes are some of the most talked about, prevalent food products right now and this version of the classic American sandwich is designed as an alternative to hot-serve toasties for inflight caterers.
Green Gourmet has a history of taking popular products from the ground and making them work in the air – such as its fish and chips which British Airways first introduced onboard two years ago. More recently it produced its take on a double cheese burger, presented in two halves to cut the height of the product for efficient tray loading. The two slices of tangy Cheddar cheese protect the bread from drying out, along with a special recipe dough which helps the product perform well in an airline oven.
The Source brand also champions responsibly-sourced ingredients. The new range of British Classics (another food trend identified by Green Gourmet) offers a British beef pie with the Red Tractor seal of approval (an independently-verified seal of quality). Similarly, its fish and chips contain MSC- (Marine Stewardship Council) certified fish – the first time this was applied to a pre-packaged onboard product.
So what’s next? The team predicts the trend towards organic produce will soon be coming to a plane near you.